This would be funny if it weren’t so condescending. In their article SAGE Advice: ‘Stagflation’ and the Ad Market, Editor and Publisher’s Leo J. Shapiro, Steve Yahn, and Erik Shapiro advise newspapers on the nuances of advertising during times when consumers are worried about stagflation, as follows:
“Consumers who are suffering through the misery of economic hard times–which appear to be settling in with the onset of stagflation–are made more miserable when they are confronted with tempting, seductive advertisements for things they cannot afford. These reminders of their inability to spend are advertising turnoffs.
Instead, newspapers must help their advertisers determine ways to put on a happy face for consumers. One tried-and-true way Is to develop promotional events that provide consumers with little bits of happiness–bites of chocolate like those that used to be served free in the early days of motion-picture theaters.”
The good news is, we can now expect a lot of little “freebies” advertised in the newspaper.
This reminds me of a joke I heard years ago.
Q: Why don’t farmers wear tennis shoes?
A: Because Pioneer Seed hasn’t started giving them away yet.