It’s seldom that I will post here and recommend another post at another blog. Today, however, we have a professional’s view of the errors that campaigns make in their cable TV buys and the scarse money it wastes. Since most of us are directly involved in campaigns it’s a topic we need to understand.
Here’s a small quote:
Yesterday, we revealed the bottom line results, of our study: if the Democratic organizations buying ads in three Congressional Districts (IA-01, KY-03 and OH-15) would have taken advantage of cable’s microtargeting potential, they could have gotten nearly twice as many points on their cable buys at a savings of 30% or more – roughly $52,000 per week.
As a staffer I can tell you it’s well worth the time it takes to read and re-read.