Elizabeth Edwards made a post at Dkos about Yearly Kos. Late in the game I made a substantive post that I hope catches the eye of someone in the Edwards or other campaigns.
I fully believe there is a new communications channel that can be created for a candidate or organization. This new channel is a Direct One-on-One Voter Communications channel.
The following is an edited portion of the original comment:
<>But your campaign, and the others, are also missing the ability to create an entirely new type of direct one-on-one voter communincations channel.
I believe the other type of ‘spin, which really isn’t spin, is using a campaign video blogger whose primary job is to get the off-cuff remark or reply from Senator Edwards on the days campaign or some attack or news or ?. A comment from a tired candidate about the days news or the days campaign is a powerful expression of reality.
This is one-on-one communication in the most authentic manner. Your campaign stumbled onto the power of ‘non-staged’, non-‘produced’ video with the pre-announcement in New Orleans.
Watch that video again with the sound off and you will see a purely authentic communication. It wasn’t a ‘hollywood’ or studio production. It was simply a man talking to the people who watch the video in a one-on-one communication.
Video is like that…it’s one-on-one communication. I’ve been trying to get the word out on this tactic yet I find the Communications people disinterested. I think this is likely because it hasn’t been done previously.
Senator Dodd has hired a video blogger, I’m sure at the urging of Tim Tagaris, but I doubt they are using it for more than broadcasting video’s of events. Your campaign is doing the same essential thing but using publicly available footage.
Letting the Senator communicate directly with voters, with no news editor cutting the comment down to 20 sec’s or no reporter only giving part of the story... would allow the Senator to fully express himself. The Senator speaking directly, (in the most informal surroundings…off the cuff), without outside editing, could be a terribly powerful tool.
This has the secondary effect of forcing the media to watch YOUR channel and get their news there instead of the the other way around. This could be a major change in communications tactics.
Done off the cuff with a handheld small cam..then uploaded to the 23+ sites for video now could create an entirely new channel of direct communication.
I’m putting this into this thread very, very, very late in the post. I hope you see it as I’ve not had success getting campaign response.
<> Senator Edwards knows how to communicate with authenticity. I believe that’s the most important character trait that the voters are looking for in this election.