Best Political Advice of the Day

From Political Wire:

Campaign Tip of the Day: “Always assume you’re being recorded, and always record your opponent.”

— From an internet campaign guide released by the National Republican Senatorial Campaign Committee. Hat tip: The Politico.

As a proponent of Practical Politics, this is the simple type of advice that can change a campaign. This advice only leaves out one thing: Always…always…audio or video record every appearance of your own candidate. Unfortunately, most campaigns won’t spend the money or resources to do this type of Oppo tracking.

This can not only be an objective record of the event but a very useful tool to help sharpen the campaign, and candidate, presentation. It’s simple: the better the presentation…the better the results. Having a video to study will impact the candidate if they take the time to watch it.

[BTW: We need to take good advice from any source.]

Bookmark and Share

Bookmark the permalink.

2 Responses to Best Political Advice of the Day

  1. Ginny Cotts says:

    Stuart,

    This makes me think of another Democrat who was well ahead of his time. When it got out that Michael Dukakis had spent a lot of time practicing speeches and just talking in front of a mirror to improve his nonverbal message, it was used to set him up for ridicule and accusations of all kinds of nonsense.

    Some may remember he also got caught not realizing a mike he had was on. Today his nicely suggestive comments to Kitty would have been considered cool (a guy in touch with his feminine side…). Then, he got a moral message from those who think even marital sex is ugly. 🙄

  2. Michaelvdg says:

    This makes me think of another Democrat who was well ahead of his time. When it got out that Michael Dukakis had spent a lot of time practicing speeches and just talking in front of a mirror to improve his nonverbal message, it was used to set him up for ridicule and accusations of all kinds of nonsense.

    That’s quite funny considering politicians have done that for a long time already. He was, most certainly, not the first one who did that.