Hart has many good points in his reply to Part 2 about effective Political Blogger/Writer funding. (Hart’s post expands the conversation from a new Blog Owner Business Model to include the individual writer and Blog Owner in the same topic.) Here’s the two points that hit me the hardest:
[Blogging is]<> the cheapest media to put the word out with, and you’d think that someone in the Leftie Foundationsphere would understand how to finance blogging in the same or like manner that the Rightie foundations have supported and financed reliably “conservative” journalists for years now.
The use of non-profit, 527’s or businesses to support bloggers in an effort to impact the ‘conversation’ is a topic that has NOT been addressed in the Progressive/Liberal Foundation ‘World’…at least to my knowledge it hasn’t.
What a simple concept! We have hundreds of PAC’s, 527’s, Non-profits and private party businesses that could hire or somehow support blogging efforts.
The key concept is that blogging is more than Candidate Support. Most Campaigns have endorsed and acted on the concept of Campaign Bloggers many of whom are also Online Communication Directors.[The next step is to accept that the two positions are entirely different.]
So why haven’t we, the Progressive Bloggers and Foundation World, had that conversation?
I don’t know. Now that Hart has put it into print the concept seems obvious. So what tools do we have to spread the concept and conversation?
[That’s a REAL question. I’m asking for your input, DemDaily!]
That staffer is being paid to do the job, posting within the consensus ideology of that foundation. It may be a “charitable,” foundation (i.e. 100% tax deductible to the donor) but it can spread all the ideology it wants. Which is EXACTLY what the Heritage Foundation has done since the 1970s.
I wonder if the reason we, The Democratic Foundation/PAC World, haven’t grasped the implications of funded blogging/writing etc is that the concept is based in ‘long-term’/generational thinking?
My favorite public figure is, by far, Wes Clark. One of Clark’s central issues in policy communication is that his ideas, concepts and policies are, without exception, generational (very long-term) commitments. In a culture devoted to quarterly earnings statements and instant media it’s problematic whether long term commitments are viable.
The Conservative Right and the Wacko Religious Right, (I do not accept that the two are the same), avoided this issue by discussing the concept privately at meetings held regularly by the funding sources of the Foundations and PAC’s. There was no public discussion. The concept and resulting plans were created privately and funded in the same manner.
It’s a model worth considering.
We need research work on the model they’ve created, the Conservative Movement that, over a period of decades, overtook the Federal Government. I believe anything that successful is worth understanding. [And of course here’s another project that would benefit from funding.]
Perhaps the most effective action any DemDaily reader could take today is to post this topic on other blogs and email alert others to this series of posts. Please post replies as we need this conversation to continue.
The reality is that we need a new Blog Owner Business Model and we also need a new model of individual Blogger financial support. The two could be same in some circumstances. Or not.