Comments on: Do Marketing and Branding “Create” The Candidate ? http://thedemocraticdaily.com/2008/02/25/marketing-and-branding-begin-to-make-the-candidate/ Political News, Progressive Commentary, Liberal Opinions and Common Sense Conversation... Thu, 24 May 2012 02:40:50 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Darrell Prows http://thedemocraticdaily.com/2008/02/25/marketing-and-branding-begin-to-make-the-candidate/comment-page-1/#comment-6283 Darrell Prows Tue, 26 Feb 2008 20:26:02 +0000 http://thedemocraticdaily.com/2008/02/25/marketing-and-branding-begin-to-make-the-candidate/#comment-6283 Stuart: I guess what I'm trying to sort out in my mind is whether he's managing, or being managed, or some combination. For example, GWB stepped into daddys machine and did nothing but go along for the ride. I don't get the sense that it's this bad with Obama, but if it were it would certainly be better to know sooner rather than later. Stuart: I guess what I’m trying to sort out in my mind is whether he’s managing, or being managed, or some combination. For example, GWB stepped into daddys machine and did nothing but go along for the ride. I don’t get the sense that it’s this bad with Obama, but if it were it would certainly be better to know sooner rather than later.

]]> By: Stuart O'Neill http://thedemocraticdaily.com/2008/02/25/marketing-and-branding-begin-to-make-the-candidate/comment-page-1/#comment-6278 Stuart O'Neill Tue, 26 Feb 2008 19:12:00 +0000 http://thedemocraticdaily.com/2008/02/25/marketing-and-branding-begin-to-make-the-candidate/#comment-6278 Darrrell: Based on the fact I was creating, with the help of a famous Madison Ave ad executive and friends, a 'branding' campaign for another person who never entered the race, no politician is experienced enough at the topic to do it for himself. I certainly didn't know how to actually create the campaign. I merely knew that it was necessary and was rounding up the people who could step in if the proposed candidate was interested. This type of campaign is highly effective. Just the logo he uses has an impact and was specifically designed. I can't find my reference for this although I believe it was at <a href="http://techpresident.com" rel="nofollow">TechPresident.</a> In the beginning, although this has changed to some degree recently, all the signs were 'message branding' signs not Barack Obama signs. He is a brilliant organizer and has, to his credit, created what appears to be a bottom up organization. I doubt that it actually is a bottom up organization. Again I believe we see one 'reality' given in public and another in private. Darrrell:

Based on the fact I was creating, with the help of a famous Madison Ave ad executive and friends, a ‘branding’ campaign for another person who never entered the race, no politician is experienced enough at the topic to do it for himself.

I certainly didn’t know how to actually create the campaign. I merely knew that it was necessary and was rounding up the people who could step in if the proposed candidate was interested. This type of campaign is highly effective.

Just the logo he uses has an impact and was specifically designed. I can’t find my reference for this although I believe it was at TechPresident. In the beginning, although this has changed to some degree recently, all the signs were ‘message branding’ signs not Barack Obama signs.

He is a brilliant organizer and has, to his credit, created what appears to be a bottom up organization. I doubt that it actually is a bottom up organization. Again I believe we see one ‘reality’ given in public and another in private.

]]> By: Darrell Prows http://thedemocraticdaily.com/2008/02/25/marketing-and-branding-begin-to-make-the-candidate/comment-page-1/#comment-6246 Darrell Prows Tue, 26 Feb 2008 05:01:07 +0000 http://thedemocraticdaily.com/2008/02/25/marketing-and-branding-begin-to-make-the-candidate/#comment-6246 If Obama is mere branding, isn't that one thing? But if he's directing the branding, isn't it another? My biggest reservation abot Sen. Obama is that it's not clear to me where he's come from. If this whole campaign has been a creation of his own efforts, that's a major accomlishment. However, he seems to have sprung fully incarnated from a single Convention speech four years ago, and that makes me wonder if there is another driving force. I have to admit that I like what I see, but I'm still curious about the source. If Obama is mere branding, isn’t that one thing? But if he’s directing the branding, isn’t it another?

My biggest reservation abot Sen. Obama is that it’s not clear to me where he’s come from. If this whole campaign has been a creation of his own efforts, that’s a major accomlishment. However, he seems to have sprung fully incarnated from a single Convention speech four years ago, and that makes me wonder if there is another driving force. I have to admit that I like what I see, but I’m still curious about the source.

]]> By: thepoliticalcat http://thedemocraticdaily.com/2008/02/25/marketing-and-branding-begin-to-make-the-candidate/comment-page-1/#comment-6238 thepoliticalcat Tue, 26 Feb 2008 00:28:46 +0000 http://thedemocraticdaily.com/2008/02/25/marketing-and-branding-begin-to-make-the-candidate/#comment-6238 <p>Hello,</p> <p>OT, I just popped by to let you know I added you to my blogroll in keeping with your open blogroll policy, and as far as I can tell I am not yet on your blogroll, though I seem to recall Pamela adding me, or saying she would. In any event, would you mind adding me please? Feel free to come by and check me first to verify that I'm not completely insane in an unacceptable fashion. Many thanks.</p> <p>I blog at <a>La Casa de Los Gatos</a> and <a href="http://www.tpc-culturevultures.com" rel="nofollow">CultureVultures</a> as ThePoliticalCat.</p> Hello,

OT, I just popped by to let you know I added you to my blogroll in keeping with your open blogroll policy, and as far as I can tell I am not yet on your blogroll, though I seem to recall Pamela adding me, or saying she would. In any event, would you mind adding me please? Feel free to come by and check me first to verify that I’m not completely insane in an unacceptable fashion. Many thanks.

I blog at La Casa de Los Gatos and CultureVultures as ThePoliticalCat.

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