MoveOn announced today that they would walk the Obama walk when it comes to fundraising for the presidential election:
MoveOn, the advocacy group supporting Barack Obama, has decided to permanently shutter its 527 operation, partly in response to the Illinois Senator’s insistence that such groups should not spend on his behalf during the general election, I’ve learned from the group’s spokesperson.
MoveOn’s decision, which will dramatically impact the way it raises money on Obama’s behalf, is yet another sign of how rapidly Obama is taking control of the apparatus that’s gearing up on his behalf.
In closing down their 527, MoveOn effectively kills their “ability to raise money in huge chunks from labor unions, foundations, and big donors who would give over $5,000.”
The decision doesn’t mean MoveOn will stop spending on Obama’s behalf. Instead it will raise money exclusively with its political action committee, whose average donation is below $50 and will even be raising money with things like bake sales starting this weekend.
To put this in perspective, MoveOn’s 527 raised $20 million for the general election in 2004 — and at least half of that came from donations over $5,000.
“This is an affirmation that we, like Senator Obama, believe that this election can be won by ordinary Americans giving small donations,” MoveOn spokesperson Ilyse Hogue told me.
Smart move from MoveOn… now let’s see if the Republican 527’s follow suit… Probably not too likely.
P.S. Go find your neighborhood MoveOn bake sale this weekend and buy some cookies or click here to “pitch in to help build the small-donor revolution.“