Barack Obama is using mass text technology to make his VP announcement to his supporters. Using this technology in this manner for the first time, the people signed up to receive the text, before the actual announcement, are planned to have a better sense of that personal involvement and exclusivity. Of course that ‘exclusivity’ will last a matter of seconds as every reporter in the US has signed up as well.
In case you haven’t signed up for the text announcement, as I did, here’s the link to receive the text announcement.
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