Friday Night PR Lights

It’s the Friday before a three-day weekend.

You know what THAT means.

A couple years ago, Sarah Palin used the “slow news” weekend to announce her resignation as governor.

On Memorial Day, her PR gurus decided to run their bus tour schtick, but had failed to notice that Andrew Breitbart had already reserved the weekend for his strategic release of information (remember: he had it all before that Saturday morning at 12:14 AM when the story was released.)

So, in the new hurdy gurdy of Publicity Counterpunching, the Fourth of July Weekend represents a Golden Moment to release your story and craft your narrative BEFORE the journalists return to their desks on Tuesday.

The question this year is this: Who will it be?

(Arguably, the Minnesota shutdown could be a timing thing, but arguably not, as well.)

Because I’ll bet a dollar to a donut that we will get at least one “Patriotic Surprise” before sunset on Saturday night.

Have a happy Fourth of July weekend, and, if you have it or can rent it, watch the musical “1776.” This is the best weekend of the year for that.  And, it is a film that gives great h0pe. And we need that.

Unlike “Rudolph the Red-Nosed Reindeer,” which is better viewed after Thanksgiving. (It gives some hope, of course, but more if you’re a radioactive horned quadrupedal ungulate.)


A writer, published author, novelist, literary critic and political observer for a quarter of a quarter-century more than a quarter-century, Hart Williams has lived in the American West for his entire life. Having grown up in Wyoming, Kansas and New Mexico, a survivor of Texas and a veteran of Hollywood, Mr. Williams currently lives in Oregon, along with an astonishing amount of pollen. He has a lively blog His Vorpal Sword. This is cross-posted from his blog.

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About Hart Williams

Mr. Williams grew up in Wyoming, Nebraska, Kansas and New Mexico. He lived in Hollywood, California for many years. He has been published in The Washington Post, The Kansas City Star, The Santa Fe Sun, The Los Angeles Free Press, Oui Magazine, New West, and many, many more. A published novelist and a filmed screenwriter, Mr. Williams eschews the decadence of Hollywood for the simple, wholesome goodness of the plain, honest people of the land. He enjoys Luis Buñuel documentaries immensely.
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