It’s going to require more than one good televised speech to pass President Obama’s American Jobs Act, and Democrats understand this. Just days after the president spelled out his $447 billion plan to put Americans back to work, the Democratic National Committee (DNC) on Monday announced a new comprehensive effort to engage the American people in the task of getting Congress to pass the legislation.
The effort includes television ads, online ads, and a website called americanjobsact.com, the DNC says in a statement.
Obama last Thursday presented his proposals designed to create new jobs and start to bring down the nation’s towering 9.1-percent unemployment rate. The American Jobs Act will contain a mix of tax cuts and direct government spending designed to spur job creation.
He and fellow Democrats will have to somehow get the American Jobs Act approved by the GOP-controlled House of Representatives, which has shown no indication in the past of going along with Democratic initiatives.
“The most important thing we can do right now is set aside politics and put creating jobs and putting more money in the pockets of middle class Americans and small business owners ahead of an election which is still 14 months away,” says DNC spokesman Brad Woodhouse. “The President has a plan to create jobs and help middle class Americans get ahead and this effort is intended to communicate that plan to the American people and for Americans to communicate their support for his plan to their representatives in Washington. There is simply no time to waste.”
The DNC campaign is designed to put pressure on recalcitrant Republicans.
The television ads, titled “14 Months,” will begin airing Tuesday and will be the first round of ads in an effort that will last several weeks, the DNC says. The ads will run in Denver, Colo.; Tampa and Orlando, Fla.; Des Moines, Iowa; Las Vegas, Nev.; Manchester, N.H.; Raleigh and Charlotte, N.C.; Columbus and Cleveland, Ohio; Norfolk, Richmond, and Roanoke, Va.; and Washington, DC.
YOU CAN VIEW ONE OF THE ADS HERE:
The online ads, a 30 second ad named “Tomorrow” and a 15 second ad named “Relief,” will be placed on a variety of publishers and networks, including Facebook, YouTube, Hulu, Pandora, Huffington Post, local news placements, and networks, according to the DNC.
The americanjobsact.com/ website is a place people can go to learn more about the American Jobs Act, sign a petition in support of the legislation, and help people call their members of Congress asking them to vote for the legislation, the DNC says.
There are two versions of the television ad running in equal rotation in each market, one that includes several points from the President’s plan on screen and one that does not. The ads are running in heavy rotation on both cable and broadcast stations, including local news agencies, in each market, the DNC says.
Scott Nance is the editor and publisher of the news site The Washington Current. He has covered Congress and the federal government for more than a decade.