Although former Rep. Gabrielle Giffords and her husband took the spotlight Tuesday, a group of U.S. mayors added their weight to press for stronger restrictions on gun ownership on the anniversary of the day she and others were shot in Tucson, Ariz., with a coordinated TV ad effort.
Two years after the Tucson mass shooting in which six were killed and left Giffords fighting for her life, Mayors Against Illegal Guns released a new television ad featuring Roxanna Green , mother of Christina-Taylor Green , the nine-year-old girl murdered that day. The 30-second spot opens with a scene from the shooting at Sandy Hook Elementary School in which 20 children were killed. In the ad, Green demands that elected officials in Washington take immediate action to reduce gun violence in America.
“Roxanna Green knows all too well the pain of losing a loved one to gun violence – sadly, there are parents and siblings and friends who learn this every day in our country,” says Mayors Against Illegal Guns Co-Chair and Boston Mayor Thomas M. Menino. “It’s time for Washington to act to reduce gun violence – for the 33 Americans that are killed everyday and for all of our children.”
The ad will air on Washington D.C. cable through January 14 and in the following markets where there have been mass shootings: Tucson; Waco, Texas; Roanoke, Va.; Denver, Colo.; Binghamton, N.Y.; and Milwaukee, Wis. In Tucson the ad was to air at or very near 10:10 AM MT – the exact time of the shooting, according to Mayors Against Illegal Guns.
The Demand A Plan campaign was launched following the theatre shooting in Aurora, Colo., to demand that President Obama and Congress take concrete steps to prevent 12,000 Americans from being murdered with guns every year. Since the Newtown shooting, Mayors Against Illegal Guns has issued policy recommendations to leaders in Washington for ending the country’s gun violence epidemic including fixing the broken background check system by requiring a criminal background check for every gun sale, removing military-style assault weapons and high-capacity magazines from our streets and making gun trafficking a federal crime.
A White House task force, led by Vice President Biden, currently is considering a number of new potential gun control measures in the wake of the Newtown massacre.
WATCH VIDEO OF THE TV AD HERE: