Women have mysteriously vanished across New York. The cause isn’t the work of zombies or alien-abductors, it is an advertising stunt promoted by the Clinton Foundation to co-opt “some 40 existing advertisements, posters and other media, cutting out the women as part of a campaign to call attention to gender inequality.”
Gone is Rosie the Riveter “from her iconic poster in a bus shelter,” and Serena Williams has “faded from a giant Beats billboard in Times Square.” So too is Scarlett Johansson missing “from the March cover of Condé Nast’s W magazine.”
The stunt, the work of the advertising agency Droga5, was intended to drive online traffic to a report by the foundation’s No Ceilings initiative on the status of women and girls across the globe.
“This is about putting a really important issue in front of people,” said Katie Dowd, director of digital strategy at the Clinton Foundation. “We’re really trying to create a moment that feels meaningful.”
The advertising project is in conjunction with International Women’s Day, represents “the idea that women are “not there” yet in terms of gender equality.”
Female celebrities, including Cameron Diaz and Amy Poehler, star in a video on the campaign’s website, Not-There.org, that explains the effort.
We’ve “come a long way baby,” but we still have so far to go. That is what I think of on this International Women’s Day.
I’m joining in to each the chorus of this year’s International Women’s Day theme, Make It Happen:
As I said on my personal blog earlier today, I’m calling on “my sisterhood to join with me in working to “Make It Happen” for women around the world,” because there are still too many women in the world who suffer from the Broken Down Women Blues.