by Walter Brasch “Branding! We have to make you a brand!” “I’m not cattle,” I told my sometimes faux foil assistant Marshbaum, who had just burst into my office. “And if you think I’m getting a tattoo,” I replied, “my body isn’t a canvas.” “It’s sure wide enough,” Marshbaum flippantly replied. Before I could throw sheets of wadded up paper at him, he explained what he meant. “It’s not a fire-iron brand,” he explained. “It’s strategic marketing.” “I’m a journalist,” I reminded Marshbaum, “I don’t do that kind of thing.” “You will if you want to stay in business.” “I’ve been in this business four decades, and I’ve never been branded.” “That’s why we need you to do TV commercials,” … Continue reading
I wrote this during the amazing Summer and Fall of 1986, when I wrote two books, two screenplays and a slew of short stories and essays in my Hollywood office on Kingswell, in what turned out to be Walt Disney’s original studio. In 2005 we produced it for KOPT-AM radio in Eugene. Continue reading
all good things come to an end.
Today marks the end of his vorpal sword in all its incarnations: Skiing Uphill, Boregasm, Zug, The Commonwealth of Blogistan, and, of course, hvs.
I’m not whining. Things change. Once this was EXACTLY the right and only thing to do. Now? Different ground rules. Continue reading
Robin Williams, beloved comedian and actor died yesterday. He committed suicide. His untimely death, like all suicides, is tragic and heartbreaking and fans around the world are mourning his loss. Robin Williams put his all into the characters he played. His improv was incomparable, his wit seemed to roll off the cuff unstoppable. Although Williams was frank about his life in many ways, including his problems with substance abuse, we know now that there was much we didn’t know about the man who gave us so much joy and laughter, and at times moved us to tears. James Hamblin said of Williams in The Atlantic today: The comedian carried insecurity and self-doubt with contagious intensity. He was so grandiose and … Continue reading
A great comedic genius who filled the world with so much laughter died today, but the world is a far better place for all that he gave us. RIP Robin Williams, found dead in his Marin County home today of an apparent suicide. Like many who watch the news trend on the internet, I had at first hoped this was one of those internet hoaxes, but sadly it was clear that we had lost a great comedian and beloved actor today. Williams was found unresponsive at his home in Tiburon at around noon Monday, sheriff’s officials said. He was pronounced dead at the scene. I remember when Robin Williams first appeared on Happy Days as the alien Mork. It was … Continue reading
Like Microsoft, American magazines have so come to see themselves as indispensable that they cannot conceive of why so much consumer rage is aimed at their exploitive, ripoff approach to consumers … “Auto-renew” is not a convenience. It is a license to steal, and makes keeping your checkbook balanced an impossible task. Continue reading
Walter Brasch, whose weekly column appears in the Democratic Daily, recently won awards for both his column and his radio commentary. Brasch won first place in commentary (general) and second place in commentary (humor) from the Pennsylvania Press Club, against statewide competition. During the past decade, he has also won multiple awards from the National Society of Newspaper Columnists, National Federation of Press Women, Society of Professional Journalists, Pennsylvania Press Club, and the Pennsylvania Women’s Press Association. At the annual Pennsylvania Press Conference, held in State College, Pa., this past weekend, he won his second consecutive first place for commentary, presented by the Pennsylvania Associated Press Broadcasters Association. Dr. Brasch has been a journalist more than 40 years, specializing in … Continue reading
Phillips controls one of America’s most potent print media feifdoms: through his various subsidiaries, he publishes THE AMERICAN SPECTATOR (which was, you might recall, originally funded by Richard Mellon Scaife, and was the source of the so-called “Arkansas Project” and “Troopergate” … Continue reading