They Brand Cattle, Don’t They?

by Walter Brasch “Branding! We have to make you a brand!” “I’m not cattle,” I told my sometimes faux foil assistant Marshbaum, who had just burst into my office. “And if you think I’m getting a tattoo,” I replied, “my body isn’t a canvas.” “It’s sure wide enough,” Marshbaum flippantly replied. Before I could throw sheets of wadded up paper at him, he explained what he meant. “It’s not a fire-iron brand,” he explained. “It’s strategic marketing.” “I’m a journalist,” I reminded Marshbaum, “I don’t do that kind of thing.” “You will if you want to stay in business.” “I’ve been in this business four decades, and I’ve never been branded.” “That’s why we need you to do TV commercials,” … Continue reading

MSNBC Falls on Hard Times

broken news

I can’t feel very sorry for a news network that thinks 24/7 news coverage of the 2016 presidential dog and pony show is “news” that ought to lead any serious broadcast. NBC has a news division which, for all its cuts, is still relevant, and with affiliate local news outlets all over the USA, but chose NOT to include much hard news on their news channel. Continue reading

The Fascist Socialist Kenyan Muslim Libtard President

  by Walter Brasch   Rep. Randy Weber (R-Texas), like many Americans, was upset that President Obama did not go to Paris to personally show his solidarity with France, and publicly mourn the 12 journalists and the four French citizens killed in terrorist attacks. Like many Americans, both liberal and conservative, Rep. Weber made his views publicly known. However, he crossed the line of decency when he tweeted, “Even Adolph Hitler thought it more important than Obama to get to Paris. (For all the wrong reasons.) Obama couldn’t do it for the right reasons.” The response to the tweet led Weber to issue a retraction and apology. “I now realize that the use of Hitler invokes pain and emotional trauma … Continue reading

A Textbook Case of Willful Distortion

    by Walter Brasch  HarperCollins says it’s sorry. It says it regrets not including Israel on a map of the Middle East in an atlas it published and distributed in the Middle East. It says all remaining copies of the atlas will be pulped. The Collins Primary Geography Atlas for the Middle East with a map that omitted Israel was described by the publisher in sales information as “an ideal school atlas for primary school geographers.” A fact checker, says a security officer for HarperCollins—the company refused to allow anyone from its Editorial, Marketing, or Media Relations offices talk to reporters—was “disciplined.” But, this was not a case of a bumbling fact checker who didn’t check the facts. This … Continue reading

Perceptions of Reality— And a Failure of a Grand Jury to Indict

  by Walter Brasch   She quietly walked into the classroom and stood there, just inside the door, against a wall. The professor, his back to her, continued his lecture, unaware of her presence until his students’ eyes began focusing upon her rather than him. “Yes?” he asked, turning to her. Just “Yes.” Nothing more. “You shouldn’t have done it,” she said peacefully. He was confused. So she said it again, this time a little louder, and began yelling. “Ma’am,” he began, but she cut him off. He tried to defuse the situation, but couldn’t reason with her. She pulled a gun from her purse, shot him, and then quickly left. He slumped to his lectern, but quickly recovered. It … Continue reading