Snuggling Up to Celebrities Not Part of Journalism Training

  by Walter Brasch   One of the basic tenets of journalism ethics and practices is that reporters must keep their distance from news sources. They’re allowed to be friendly. They’re even allowed to share a meal with a news source. But, they must be independent. It’s a “Caesar’s wife” thing—they must be above suspicion. This past week, Lara Spencer, co-anchor of ABC-TV’s “Good Morning America,” snuggled up to Donald Trump. In a photo posted to Instagram, she is seen with her left arm around Trump’s shoulder, her right hand across his stomach. Both are looking at each other and smiling. Spencer posted the following message to the photo: “Can’t beat having the REAL DonaldJTrump on.” She added the emoticon … Continue reading

These Judges Don’t Put Defendants into Prison

  By Walter Brasch   HARRISBURG, Pa.—By Tuesday’s election, the seven candidates for the Pennsylvania Supreme Court will have spent about $10 million. Their expenditures can be seen in lawn signs decorating almost every part of the state’s landscape, in millions of full color postcards, some as large as 8-1/2 x 11, mailed to almost every voter in the state, and in TV ads. They have already spent about $4 million for TV ads, many promoting each one’s own qualifications, most of the ads attacking the other candidates. There are three vacancies on the Court because two of the justices had to resign over scandals. One justice used her staff to do personal work for her. One justice was implicated … Continue reading

The 24/7 Election and Media Carousel

by Walter Brasch   The national news media—and their sidekicks, the cackling pundits—had been asking the same questions the past six months. “Will he? Won’t he? Should he? Shouldn’t he? Can he? Can’t he?” The “he” is Joe Biden. The vice-president said numerous times he was still thinking about running for president, but hadn’t made up his mind. The Biden question kept the media busy speculating about an issue that even Mr. Biden couldn’t answer, nor should he have been forced to make a commitment in the media’s time frame. This past week, he decided not to run for the presidency. Although Biden explained his reasons, the media can now spend a few weeks asking the question, “But what if … Continue reading

‘Paging Dr. Doctivity’: Medicine Evolves Into a Business Model

      by Walter Brasch   Beneath a three-column headline in my local newspaper was a barely-edited press release. That’s not unusual. With the downsizing of newsrooms, there’s more room for wire service soft features and press releases. But this one caught my attention. SystemCare Health in New Jersey promoted a graduate of a college in my town to the lofty position of Senior Director of Doctivity. I checked the dictionary—“Doctivity” didn’t exist. I checked WebMD, the website for amateurs to learn the meaning of unpronounceable medical terms—and how to recognize their symptoms and treatments. Nothing there. That left SystemCare Health’s website, which spewed a barrage of buzzwords and useless gibberish, the kind that people in marketing and business … Continue reading

They Brand Cattle, Don’t They?

by Walter Brasch “Branding! We have to make you a brand!” “I’m not cattle,” I told my sometimes faux foil assistant Marshbaum, who had just burst into my office. “And if you think I’m getting a tattoo,” I replied, “my body isn’t a canvas.” “It’s sure wide enough,” Marshbaum flippantly replied. Before I could throw sheets of wadded up paper at him, he explained what he meant. “It’s not a fire-iron brand,” he explained. “It’s strategic marketing.” “I’m a journalist,” I reminded Marshbaum, “I don’t do that kind of thing.” “You will if you want to stay in business.” “I’ve been in this business four decades, and I’ve never been branded.” “That’s why we need you to do TV commercials,” … Continue reading

MSNBC Falls on Hard Times

broken news

I can’t feel very sorry for a news network that thinks 24/7 news coverage of the 2016 presidential dog and pony show is “news” that ought to lead any serious broadcast. NBC has a news division which, for all its cuts, is still relevant, and with affiliate local news outlets all over the USA, but chose NOT to include much hard news on their news channel. Continue reading

The Fascist Socialist Kenyan Muslim Libtard President

  by Walter Brasch   Rep. Randy Weber (R-Texas), like many Americans, was upset that President Obama did not go to Paris to personally show his solidarity with France, and publicly mourn the 12 journalists and the four French citizens killed in terrorist attacks. Like many Americans, both liberal and conservative, Rep. Weber made his views publicly known. However, he crossed the line of decency when he tweeted, “Even Adolph Hitler thought it more important than Obama to get to Paris. (For all the wrong reasons.) Obama couldn’t do it for the right reasons.” The response to the tweet led Weber to issue a retraction and apology. “I now realize that the use of Hitler invokes pain and emotional trauma … Continue reading