Today’s Media: Often Pandering to Bias and Ignorance

  by Walter Brasch   The Texas board of education didn’t find anything wrong with a world geography textbook that said slaves from Africa were workers, but that immigrants from northern Europe were indentured servants. This is the same school board that five years ago demanded that textbooks emphasize that … Continue reading

Downsizing the News Media; Downsizing Quality and Credibility

      by Walter Brasch   (Part 2 of 2) For more than a decade, advertising, circulation, and news quality in both print and electronic media have been in a downward spiral. That spiral has twin intertwining roots. The first root is the rise of social media. The complacent … Continue reading

Downsizing the News Staff; Downsizing Quality and Credibility

  by Walter Brasch   (Part 1 of 2) On Monday, Nov. 2, every National Geographic staffer was told to report to the magazine’s Washington, D.C., headquarters the next day to await a phone call or e-mail from Human Resources. Ever since Rupert Murdoch’s 21st Century Fox corporation bought the … Continue reading

Snuggling Up to Celebrities Not Part of Journalism Training

  by Walter Brasch   One of the basic tenets of journalism ethics and practices is that reporters must keep their distance from news sources. They’re allowed to be friendly. They’re even allowed to share a meal with a news source. But, they must be independent. It’s a “Caesar’s wife” … Continue reading

These Judges Don’t Put Defendants into Prison

  By Walter Brasch   HARRISBURG, Pa.—By Tuesday’s election, the seven candidates for the Pennsylvania Supreme Court will have spent about $10 million. Their expenditures can be seen in lawn signs decorating almost every part of the state’s landscape, in millions of full color postcards, some as large as 8-1/2 … Continue reading

The 24/7 Election and Media Carousel

by Walter Brasch   The national news media—and their sidekicks, the cackling pundits—had been asking the same questions the past six months. “Will he? Won’t he? Should he? Shouldn’t he? Can he? Can’t he?” The “he” is Joe Biden. The vice-president said numerous times he was still thinking about running … Continue reading

‘Paging Dr. Doctivity’: Medicine Evolves Into a Business Model

      by Walter Brasch   Beneath a three-column headline in my local newspaper was a barely-edited press release. That’s not unusual. With the downsizing of newsrooms, there’s more room for wire service soft features and press releases. But this one caught my attention. SystemCare Health in New Jersey … Continue reading

They Brand Cattle, Don’t They?

by Walter Brasch “Branding! We have to make you a brand!” “I’m not cattle,” I told my sometimes faux foil assistant Marshbaum, who had just burst into my office. “And if you think I’m getting a tattoo,” I replied, “my body isn’t a canvas.” “It’s sure wide enough,” Marshbaum flippantly … Continue reading

MSNBC Falls on Hard Times

I can’t feel very sorry for a news network that thinks 24/7 news coverage of the 2016 presidential dog and pony show is “news” that ought to lead any serious broadcast. NBC has a news division which, for all its cuts, is still relevant, and with affiliate local news outlets all over the USA, but chose NOT to include much hard news on their news channel. Continue reading