Readers Want News Not Fluff

by Walter Brasch The New York Post, a Rupert Murdoch tabloid publication that isn’t likely to win a Pulitzer Prize anytime soon, splashed a full page picture of a smiling Jennifer Anniston on its Sept. 21 front cover. In the upper left-hand space it placed all-capitals text: “BRANGELINA 2004–2016.” Inside … Continue reading

They Brand Cattle, Don’t They?

by Walter Brasch “Branding! We have to make you a brand!” “I’m not cattle,” I told my sometimes faux foil assistant Marshbaum, who had just burst into my office. “And if you think I’m getting a tattoo,” I replied, “my body isn’t a canvas.” “It’s sure wide enough,” Marshbaum flippantly … Continue reading

BREAKING NEWS: AP, Media Fumble News Story

  by Walter Brasch   On the Sunday before the final presidential debate, Mitt Romney and some of his senior staffers played a flag football game with members of the Press Corps on Delray Beach, Fla. Ashley Parker of the Associated Press, apparently mistaking fashion reporting for news, reported that … Continue reading