Readers Want News Not Fluff

by Walter Brasch The New York Post, a Rupert Murdoch tabloid publication that isn’t likely to win a Pulitzer Prize anytime soon, splashed a full page picture of a smiling Jennifer Anniston on its Sept. 21 front cover. In the upper left-hand space it placed all-capitals text: “BRANGELINA 2004–2016.” Inside … Continue reading

Chewbacca and the World of Semi-Reality News Media

  by Rosemary and Walter Brasch   A Facebook video of a woman wearing a Chewbacca mask and laughing almost hysterically in her car has drawn more than 140 million hits from numerous sources in the past two weeks. Candace Payne, a 37-year-old mother of two from Grand Prairie, Texas, … Continue reading

Major Catastrophe: Major Media Problem

By Walter Brasch   On Oct. 23, Southern California Gas technicians discovered a leak of methane from a failed casing on one of the pipes in its Alisa Canyon storage facility, about 30 miles northwest of Los Angeles. The company estimates it will be the end of March until it … Continue reading

Blathering in Front of TV Cameras

    By Walter Brasch   Several TV networks covered the Rose Parade. ABC, NBC, RFD, the Hallmark network, and Univision had frequent interruptions to unleash commercials on us. The Home and Garden network ran the two hour parade uninterrupted—except for endless on-air self-promotion about HGTV and its programs. The … Continue reading

Downsizing the News Media; Downsizing Quality and Credibility

      by Walter Brasch   (Part 2 of 2) For more than a decade, advertising, circulation, and news quality in both print and electronic media have been in a downward spiral. That spiral has twin intertwining roots. The first root is the rise of social media. The complacent … Continue reading

Downsizing the News Staff; Downsizing Quality and Credibility

  by Walter Brasch   (Part 1 of 2) On Monday, Nov. 2, every National Geographic staffer was told to report to the magazine’s Washington, D.C., headquarters the next day to await a phone call or e-mail from Human Resources. Ever since Rupert Murdoch’s 21st Century Fox corporation bought the … Continue reading

Snuggling Up to Celebrities Not Part of Journalism Training

  by Walter Brasch   One of the basic tenets of journalism ethics and practices is that reporters must keep their distance from news sources. They’re allowed to be friendly. They’re even allowed to share a meal with a news source. But, they must be independent. It’s a “Caesar’s wife” … Continue reading

Questionable Calls in the Sports Department

  by Walter Brasch   With the opening of the high school football season, local newspapers and TV stations have again been running lists of what they believe are the top teams. Most lists rank teams in the “top 10.” One Pennsylvania TV station, whose on-air number is 16, runs … Continue reading

The Boss Who Fought for the Working Class

  by Walter Brasch   He was born into poverty in New Hampshire in 1811. His father was a struggling farmer. His mother did most of the other chores. He was a brilliant student, but the family often moved, looking for a better life—a couple of times so the father … Continue reading

Perceptions of Reality— And a Failure of a Grand Jury to Indict

  by Walter Brasch   She quietly walked into the classroom and stood there, just inside the door, against a wall. The professor, his back to her, continued his lecture, unaware of her presence until his students’ eyes began focusing upon her rather than him. “Yes?” he asked, turning to … Continue reading