Major Catastrophe: Major Media Problem

By Walter Brasch   On Oct. 23, Southern California Gas technicians discovered a leak of methane from a failed casing on one of the pipes in its Alisa Canyon storage facility, about 30 miles northwest of Los Angeles. The company estimates it will be the end of March until it … Continue reading

Downsizing the News Staff; Downsizing Quality and Credibility

  by Walter Brasch   (Part 1 of 2) On Monday, Nov. 2, every National Geographic staffer was told to report to the magazine’s Washington, D.C., headquarters the next day to await a phone call or e-mail from Human Resources. Ever since Rupert Murdoch’s 21st Century Fox corporation bought the … Continue reading

The 24/7 Election and Media Carousel

by Walter Brasch   The national news media—and their sidekicks, the cackling pundits—had been asking the same questions the past six months. “Will he? Won’t he? Should he? Shouldn’t he? Can he? Can’t he?” The “he” is Joe Biden. The vice-president said numerous times he was still thinking about running … Continue reading

A Fracking Good Letter

    by Walter Brasch   The oil and gas industry has retreated from its entrenched position to have the public delete the “k” in “fracking,” and write it as “frac’ing” or “fracing.” Those who have been the strongest advocates for fracking scorned and mocked those who place the “k” … Continue reading

The Sounds of Silence—Political Style

by Walter Brasch   A hush has fallen over our house. It began late Tuesday night and, if we are fortunate, will last at least a week. But it will return. We have no illusions that there will be continued quiet. That’s because we are in the middle of yet … Continue reading

Tragedy in the 24/7 News Media

by Walter Brasch CNN is the 24/7 media trumpet for news about Malaysia Airlines Flight 370 that is presumed to have crashed in the Southern Indian Ocean, southwest of Australia. On that flight were 227 passengers and 12 crew members. CNN grabbed every iota of information, pumped it full of … Continue reading

Weathering a Blizzard of News Media Bravado

Ginger Zee is an ABC News weather person. She’s 32 years old, has a B.S. in meteorology, and says even in high school she wanted to be a TV network weatherperson. Not a scientist in a lab studying and analyzing weather, but a TV weather person. For more than a … Continue reading

BREAKING NEWS: AP, Media Fumble News Story

  by Walter Brasch   On the Sunday before the final presidential debate, Mitt Romney and some of his senior staffers played a flag football game with members of the Press Corps on Delray Beach, Fla. Ashley Parker of the Associated Press, apparently mistaking fashion reporting for news, reported that … Continue reading

Reality, News Perception, and Accuracy

By Walter Brasch   She quietly walked into the classroom from the front and stood there, just inside the door, against a wall. I continued my lecture, unaware of her presence until my students’ eyes began focusing upon her rather than me. “Yes?” I asked. Just “yes.” Nothing more. “You … Continue reading

Fewer Words; Less Filling

The Reduced Shakespeare Co. cleverly and humorously abridges all of Shakespeare’s 37 plays to 97 minutes. Short of having a set of Cliff’s Notes or a collection of Classic Comics, sources of innumerable student essays for more than a half-century, it may be the least painful way to “learn” Shakespeare. … Continue reading