Readers Want News Not Fluff

by Walter Brasch The New York Post, a Rupert Murdoch tabloid publication that isn’t likely to win a Pulitzer Prize anytime soon, splashed a full page picture of a smiling Jennifer Anniston on its Sept. 21 front cover. In the upper left-hand space it placed all-capitals text: “BRANGELINA 2004–2016.” Inside … Continue reading

Downsizing the News Media; Downsizing Quality and Credibility

      by Walter Brasch   (Part 2 of 2) For more than a decade, advertising, circulation, and news quality in both print and electronic media have been in a downward spiral. That spiral has twin intertwining roots. The first root is the rise of social media. The complacent … Continue reading

Downsizing the News Staff; Downsizing Quality and Credibility

  by Walter Brasch   (Part 1 of 2) On Monday, Nov. 2, every National Geographic staffer was told to report to the magazine’s Washington, D.C., headquarters the next day to await a phone call or e-mail from Human Resources. Ever since Rupert Murdoch’s 21st Century Fox corporation bought the … Continue reading

The 24/7 Election and Media Carousel

by Walter Brasch   The national news media—and their sidekicks, the cackling pundits—had been asking the same questions the past six months. “Will he? Won’t he? Should he? Shouldn’t he? Can he? Can’t he?” The “he” is Joe Biden. The vice-president said numerous times he was still thinking about running … Continue reading

Questionable Calls in the Sports Department

  by Walter Brasch   With the opening of the high school football season, local newspapers and TV stations have again been running lists of what they believe are the top teams. Most lists rank teams in the “top 10.” One Pennsylvania TV station, whose on-air number is 16, runs … Continue reading

Tragedy in the 24/7 News Media

by Walter Brasch CNN is the 24/7 media trumpet for news about Malaysia Airlines Flight 370 that is presumed to have crashed in the Southern Indian Ocean, southwest of Australia. On that flight were 227 passengers and 12 crew members. CNN grabbed every iota of information, pumped it full of … Continue reading

The Boozy, but not Newsy, Mass Media

by Walter Brasch   The Big Story this past week was the Golden Globes awards. The Golden Globes, sponsored by the Hollywood Foreign Press Association and broadcast by NBC, drew 21 million viewers for the three-hour ceremony, preceded by a one-hour Red Carpet gush-fest hosted by “Today” show personalities. There … Continue reading

Government Should Not Define What a Reporter is—or Isn’t

    by Walter Brasch Sen. Diane Feinstein and a horde of members of Congress of both parties want to decide who is and who isn’t a reporter. Sen. Feinstein says a “real” reporter is a “salaried agent of a media company.” She mentions the usual suspects—New York Times, ABC … Continue reading

America’s Culture is Signing on the Dotted Line

by Walter Brasch The signing season has begun. Look through your local newspaper for the next few weeks, and you’ll see a lot of posed pictures of high school athletes. Everyone will be at a desk or table. Around each one will be their parents and their coach. In some … Continue reading

America’s Uncivil Phone Manners

Wednesday, I called the newsrooms of Pennsylvania’s two largest newspapers. All I got were disembodied voices telling me no one was available and to leave a message. It was 11 a.m., and I thought someone—anyone!—should have answered their phones. But, with publishers doing their best to “maximize profits” by cutting … Continue reading