They Brand Cattle, Don’t They?

by Walter Brasch “Branding! We have to make you a brand!” “I’m not cattle,” I told my sometimes faux foil assistant Marshbaum, who had just burst into my office. “And if you think I’m getting a tattoo,” I replied, “my body isn’t a canvas.” “It’s sure wide enough,” Marshbaum flippantly … Continue reading

SitComs Not Always a Laughing Matter

by Walter Brasch   My favorite new TV comedy is “Growing Up Fisher.” It’s the story of a blind lawyer, his 12-year-old son, a mid-teen daughter, and an ex-wife who is trying to return to her adolescent years. The show is based upon the experiences of D.J. Nash. J.K. Simmons … Continue reading

Tragedy in the 24/7 News Media

by Walter Brasch CNN is the 24/7 media trumpet for news about Malaysia Airlines Flight 370 that is presumed to have crashed in the Southern Indian Ocean, southwest of Australia. On that flight were 227 passengers and 12 crew members. CNN grabbed every iota of information, pumped it full of … Continue reading

The Boozy, but not Newsy, Mass Media

by Walter Brasch   The Big Story this past week was the Golden Globes awards. The Golden Globes, sponsored by the Hollywood Foreign Press Association and broadcast by NBC, drew 21 million viewers for the three-hour ceremony, preceded by a one-hour Red Carpet gush-fest hosted by “Today” show personalities. There … Continue reading

Government Should Not Define What a Reporter is—or Isn’t

    by Walter Brasch Sen. Diane Feinstein and a horde of members of Congress of both parties want to decide who is and who isn’t a reporter. Sen. Feinstein says a “real” reporter is a “salaried agent of a media company.” She mentions the usual suspects—New York Times, ABC … Continue reading

The Fluff Factor: Today’s Journalism

Will someone please buy gags for Hoda Kotb and Kathie Lee Gifford? It makes no difference what the color is. Plain or polka-dotted. Painted or sequined. Scented silk, Egyptian cotton, or an auto mechanic’s oil-soaked rag. Just as long as it can be stuffed into their mouths. When their mouths … Continue reading

Fewer Words; Less Filling

The Reduced Shakespeare Co. cleverly and humorously abridges all of Shakespeare’s 37 plays to 97 minutes. Short of having a set of Cliff’s Notes or a collection of Classic Comics, sources of innumerable student essays for more than a half-century, it may be the least painful way to “learn” Shakespeare. … Continue reading